About

Kristen Ashby

Kristen runs Bellmore Associates from an office on Main Street in downtown Boise. She places exact-match .com names with the operating businesses they describe.

She has spent around fifteen years in brand strategy and domain work, the last several of them on one question: which company would a customer expect to find at this address? Most of the answers turn out to be owner-led and regional firms, the kind whose customers search by trade and town.

She writes to founders and general managers herself, keeps every note short, and talks about their customers rather than about the name. If a company says no, that is the end of it.

Working from Boise means Mountain Time hours, which happen to overlap well with both coasts. Calls are by appointment; email is the quickest way to reach her.