Why the plain name
People rarely remember a web address the way it was registered. They remember what you do and where you are, and that is what they type.
A roofer known all over town who answers at a long hyphenated address loses a little every day: the visitor who types the obvious name and lands elsewhere, the quote request that goes to a competitor, the email someone sends to the wrong place. The exact-match .com closes that gap. It is the address a customer would guess, so it is the one they get right.
That is all we sell. No logo work, no advertising, no software. One name, one owner, done properly.
What kinds of names we holdWho we write to
Owner-led companies
Founders and general managers who make the call themselves. A short note, a straight answer, and nobody has to convene a committee.
Regional firms
Businesses known in one city or one state, whose customers search by trade and town. The name tends to matter more to them than to anyone else.
Product makers
Companies whose best-known product has a plain name of its own, sold today from a page buried on the main site.
Firms about to grow
A new location, a new line or a rebrand is the easiest moment to move to a better address, before the old one is printed on everything.
Four steps, start to finish
- No. 1
A short note
Kristen writes to the person who would decide, names the address and says why it fits them.
- No. 2
One figure
If you are interested, you get a single price in writing. Not a range, not an auction.
- No. 3
Escrow
You pay a licensed escrow service, never us directly. The money waits there.
- No. 4
The name moves
We push the name to your registrar account. Escrow confirms you hold it, then releases the funds.